NOW is a multi-issue political organization. NOW's self-defined role has been to initiate change for the benefit of the greatest number of people, to affect the legal and institutional structures of the society in a way that systematically expands the choices and possibilities available to all women. In this way, NOW takes action to bring women, as a class, into the mainstream of society, rather than offering aid to individual women in achieving personal solutions or temporary relief from oppression.
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Florida National Organization for Women has named media strategist and political correspondent, Shawna Vercher, as the Political Director of its Political Action Committee.
With over 5000 members, the purpose of Florida NOW is to take action to bring women into full participation in the mainstream of American society in truly equal partnership with men. This includes equal rights and responsibilities in all aspects of citizenship, public service, employment, education, and family life.
A former political talk show host and frequent contributor to national publications such as the Huffington Post, Vercher says that she plans to use her experience to raise awareness for the issues that NOW champions and to "build on NOW's rich tradition of fighting for the rights of women".
"It is clear that we need more progressive women in seats of power in Florida, and we are pleased to have Ms. Vercher as part of our team to help make that happen," said Donna Slutiak, President of Florida NOW and the FLNOW PAC.
Vercher has worked with a number of state and national campaigns, non-profits and brands in the areas of fundraising, political strategy and messaging. Her book, "A Fearless Voice", discusses what Vercher labels as a "broken justice system" and focuses on her recommendations for how to "rebuild trust that Americans have lost in their government". One of the key points she stresses is how critical it is to have more women involved in politics and public service.
Vercher recently ran for a seat in the Florida legislature, a campaign that attracted statewide attention and garnered front page headlines. Her campaign raised more money than all of her primary challengers combined, and her team reached nearly ten thousand voters directly. “Although Ms. Vercher didn’t win her race, it is clear that her experience, fund-raising expertise, and networking will be an asset to the FLNOW PAC,” said Slutiak. Mark Hanisee, the Chair of the Democratic Executive Committee for Pinellas County, called her campaign "unprecedented ... Shawna raised the bar for how to conduct a campaign in our area and I'm excited about the impact she is going to have in Florida working with NOW."
"This is an exciting time for NOW and for women in Florida," Slutiak stated. "We’ve got a lot of work ahead of us and we realize that this is the time to mobilize to ensure that progressive women are heard in Tallahassee and throughout our state."
For more information visit the Florida NOW website at www.flnow.org.
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